Dr Martens – Carnaby Street – 12th UK store opens
Continuing its strategy of new store openings, Dr. Martens has arrived on Carnaby Street to showcase the best of what the brand has to offer: classic and contemporary footwear together with the latest clothing and accessories range.
As a place known for its historical association with music and underground culture since the 1960s, Carnaby Street is the perfect location for the British brand, and is also part of a retail opening programme that has seen Dr. Martens stores recently open in both Birmingham and Bristol.
The 12th UK store has been acquired at 48 Carnaby Street.
The ‘look and feel’ of the store will embrace Dr. Martens global retail design concept. This is the first UK store to be designed over two floors and influenced by the brand’s British manufacturing heritage. The store features elements such as exposed wooden floors and brick walls, plus leather sofas in Dr. Martens classic ‘Oxblood’ tone. Consumer engagement is bought to life in store with a full length photo booth, which uploads consumer images to the brands social media channels and directly to the customer.
The Landlord, Shaftesbury Carnaby Limited, were represented by Savills.
Dr. Martens were represented by their retained agents SPACE who continue to search for further locations to open in 2013.
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