Jack Wills is set to open its first outlet store in Lincolnshire at Springfields Outlet, the leading shopping and leisure destination in the East of England, the scheme’s fourth new signing in as many months.

The British-heritage inspired clothing retailer, known for its high-quality wardrobe classics is set to open a 1,500 sq ft unit at Springfields Outlet.  It will boost the fashion line-up at the centre, joining other top brands including Joules, White Stuff, GAP, Next and Fat Face.

Ian Sanderson, Director of SLR, said “The importance of an integrated, experiential f&b and leisure offer, alongside a strong retail provision is increasingly attracting customers from further afield and encouraging visitors to stay for longer, to the benefit of retailers.  The expectation of being able to shop at discount all year round has positioned the outlet sector as offering the best of both worlds: year-round discounts and the opportunity to try a product before making a purchase.  Consequently, the outlet sector is increasingly becoming a part of the retailer’s strategies, resulting in new, premium, signings at Springfields”.

Since launch, Springfields Outlet has an average occupancy rate above 98 per cent and has achieved 13 years of consecutive turnover growth since opening in 2004.  The scheme includes 54 outlet stores, nine restaurants, a 58,000 sq ft garden centre and a 43 bedroom hotel.

Agents for Springfields Outlet are SPACE Retail Property Consultants and Knight Frank.

For more information contact Peter Leverett or Susan Harrison