Peter Leverett

Christmas trading results from Springfields Outlet in Lincolnshire once again demonstrate its resilience as the leading shopping and leisure destination in the East of England having achieved 15 years of consecutive turnover growth.

When comparing the Christmas school holidays, from 19th December 22019 to 5th January 2020 inclusive, with the same school holiday period in 2018 total revenue increased by +2% year-on-year.  Within this period, the most successful week achieved +12% YoY uplift in total revenue.  The destination also enjoyed its busiest Boxing Day sale launch ever with 40% of LFL retailers reporting double digit increases.

Across the calendar year of 219 the scheme delivered a total revenue of +2% YoY with footfall increasing by the same amount.  This follows a record-breaking Black Friday week in which the centre achieved its highest ever weekly take; with individual retailers trading up to +5% on a life-for like basis.  The positive results are in stark contrast to the most recent industry stats which show that footfall declined by -4% in the post-Christmas sales, according to Springboard.

The retail results were boosted by a regular and varied programme of seasonal consumer activities including Wonderland Walk, a free immersive light experience set in the onsite Festival Gardens, a Christmas Grotto, and an ongoing VIP Programme and app with exclusive offers and competitions.

Ian Sanderson, Director at SLR which developed and asset manages the scheme, said: “We’re proud to have achieved 15 years of consecutive turnover growth, especially within the existing retail climate.  Our integrated leisure offer has helped to really support our positioning as a destination.  This has been supported further by the array of family-friendly seasonal activities over the past six weeks and further technical developments of our Springfields VIP app.  All of which has helped us to stand-out as the destination of choice for the location catchment and provide a memorable Christmas experience that has been reflected in the strong footfall and trading stats.”

Owned by the Triton Property Fund and managed by UBS, Springfields is a 200,000 sq ft scheme with 25 acres of leisure attractions set within beautiful award-winning landscaped gardens.  According to research by Savills, schemes need to offer something more than price point alone, with browsing and leisure elements key drivers for the overall experience.  Indeed, some 33.6% of shoppers consider leisure facilities to be more important at outlet retail brands such as Crew Clothing, Joules, Gap, TM Lewin, Radley, The Cosmetics Company Store, Skechers and M&S, the line up is complemented by integrated leisure offer Adventure Land, which includes the UK’s largest JCB Young Drivers Zone, and line-up of cafes and casual dining restaurants.

The scheme has a series of exciting expansion plans over the next few years, which will further enhance the customer offer and experience, and attract a more affluent customer.  Planning allocation of space and change of use has been agreed for a 50,000 sq ft extension.  The £18m investment will finance up to 19 new retail and casual dining units.

Agents for Springfields Outlet are SPACE Retail Property Consultants and Knight Frank.

For more information contact Peter Leverett, Susan Harrison or Ben Taylor

For more information contact Peter Leverett or Natalie Hunt

Springfields Outlet has once again demonstrated its continued resilience, bucking trends when compared to full-price retail destinations, reporting positive trading and footfall stats for the Black Friday trading period. From Monday 25th November to Sunday 1st December 2019, footfall rose by +5% when compared with the same period last year. Additionally, the leading shopping and leisure destination in the East of England achieved total revenue growth of +6% year-on-year.

The same week was the busiest sales week on record for Springfields, beating last year’s record by +3%. Every category at the destination reported increased trading stats with fashion and beauty retailers such as Crew Clothing, Joules, Jack Wills, The Cosmetics Company Store, Next Outlet and The Body Shop performing especially well, with stores trading up to +51% on a like-for-like basis.

Springfields Outlet has achieved 14 years of consecutive revenue growth since opening in 2004, with an average occupancy rate of 98%.

Ian Sanderson, Director at SLR, which developed and asset manages the scheme, said: “The strong trading performance Springfields is experiencing is testament to the environment at the destination. Providing a family day-out experience with something that appeals to people of all ages, the integrated and complementary leisure and dining facilities create a real point of difference. Attracting visitors from a really broad catchment, with significant numbers travelling more than 90 minutes, it’s a real destination for the East Midlands and parts of East Anglia. This is evidenced by the trading and footfall stats which illustrate how positively Springfields is trading in comparison to the wider, full-price sector.”

To complement the integrated leisure offer, Springfields hosts a regular and varied series of events throughout the year. This Christmas, to support the retailers during a key trading period, Springfields is hosting Wonderland Walk, a free, festive immersive light experience set in the award-winning onsite Festival Gardens. Younger visitors can also meet Father Christmas in the Springfields Grotto where each child will receive a gift and a free Santa hat from independent retailer, Starlings Toy Outlet. The retailer, which opened at Springfields in August 2019, has been trading exceptionally well since launch and continues to far exceed expectations. The brand has introduced an experiential Lego corner, further boosting the leisure offer at the destination, which sits alongside its wider selection of top-brand children’s toys including a huge Lego offer, Playmobil, Hot Wheels, Barbie and Fisher Price.

The 200,000 sq ft scheme is home to 50 outlet stores such as Jack Wills, Joules, White Stuff, Fat Face, Crew Clothing, The Cosmetic Company Store, Gap, Next and Skechers. With 25-acres of leisure attractions set in beautiful landscaped award-winning gardens. The combination of facilities; retail, dining and leisure is a crucial aspect in creating the complete package which appeals to a variety of customer groups and emphasises the experiential nature of the destination.

Located in south Lincolnshire, the 45-acre retail and leisure scheme is on the junction of the A16 and A151, close to the junction with the A17 providing easy access to Peterborough, Stamford, Nottingham, Lincoln and Kings Lynn. The catchment includes East Anglia, Cambridgeshire and the East Midlands.

Further demonstrating the success of the scheme, it has been announced that £18 million will be invested into a new extension at the centre. The planning allocation of space and change of use has been agreed for the new phase. The proposed design will add an additional 50,000 sq ft of retail and casual dining space, and some 19 new units, attracting opportunity for further brands at the centre.

Owned by the Triton Property Fund, managed by UBS, the scheme has recently undergone a repositioning programme. This has helped to attract new retailers and new customers from within its wide principal catchment and is further increasing tourist numbers visiting.

Agents for Springfields Outlet are SPACE Retail Property Consultants and Knight Frank.

For more information contact Peter Leverett, Susan Harrison or Ben Taylor

Further signings show the continuing success of Springfields Outlet, emphasising its position as the leading shopping and leisure destination in the East of England.

Iconic casual wear brand Crew Clothing and independent retailer Starlings Toys opened this summer, adding to the recent additions of Joules, White Stuff and The Cosmetic Company Store.

• Crew Clothing completed a major 4-week shop fit with new large format windows; their first Outlet store in Lincolnshir

RENEWALS AND INVESTMENT HIGHLIGHT RETAILER CONFIDENCE

• The dynamic asset management of the scheme has undertaken 15 deals this year including, 2 new lettings, 2 relocations and 11 lease renewals including Jack Wills, M&S Outlet and Raging Bull
• Springfields is the chosen destination for retailers to make significant investment into their stores with new major fit outs planned for Clarks and Claire’s

TRADING GOING FROM STRENGTH TO STRENGTH

• 14 years of consecutive and annual revenue growth
• Year-to-date revenue up +4%

For more information please contact Peter Leverett or Susan Harrison.

Springfields Outlet in Lincolnshire has reinforced its position as the leading shopping and leisure destination in the East of England

A Record Breaking Christmas

• Total revenue increased +15% year on year
• Footfall increased +9% year on year
• 66% of retailers traded above last year by up to +63%
• Weekly turnover increased by +20%
• Highest ever weekly sales volume achieved

14 Years of Consecutive Turnover Growth Achieved

2018 was a transformational year at Sprinfields Outlet:

• An increasingly aspirational tenant mix including Joules, Jack Wills, White Stuff and The Cosmetics Company Store
• Opened a new £1.2m integrated leisure offer
• Introduced a new Springfields VIP app
• New branding across the scheme

Retailer Confidence in Springfields Outlet

• GAP has signed to renew its lease at the centre
• The store is undergoing a refurbishment to improve its fit-out, offering a contemporary bright and spacious shopping environment

Agents for Springfields Outlet are SPACE Retail Property Consultants and Knight Frank.

For more information contact Peter Leverett or Susan Harrison

Following the appointment of SPACE as joint letting agents at Springfields Outlet the £1.2m leisure investment is open as are new occupiers Estee Lauder and White Stuff.

£1.2 million integrated leisure expansion redefines offer at Springfields Outlet

£1.2 million has been invested by The Triton Property Fund, managed by UBS, into the expansion of the innovative, market-leading leisure offer at Springfields Outlet in Lincolnshire – the leading outlet shopping and leisure destination in the East of England. Opened in late June, it is home to the UK’s largest JCB Young Drivers Zone, it is designed to increase footfall by appealing to a broader, more affluent customer base looking for a memorable day-out.

The Cosmetic Company Store signed

As part of the introduction of further premium brands, The Cosmetic Company Store (part of the Estee Lauder Companies) will be opening a 1,860 sq unit at Springfields Outlet this summer.  It will offer its award-winning, high end premium skincare, make-up and fragrance from a number of prestigious brands including Clinique and MAC, at up to 50% off RRP.

13 years consecutive growth

Springfields Outlet has proven it is the leading shopping and leisure destination in the East of England with its track record of 13 years of consecutive turnover growth.  The 200,000 sq ft scheme with 25 acres of leisure attractions is set in beautiful, award winning, landscaped gardens.  Home to 54 outlet stores, nine restaurants, a 58,000 sq ft garden centre and 43 bedroom hotel, it has annual footfall of over 2.3 million.

For more information contact Peter Leverett or Susan Harrison