November 2, 2018


The Busiest Joules Opening On Record

Premium lifestyle brand Joules successfully launched its new store at Springfields Outlet on Thursday 18th October. The opening attracted their largest ever queue of customers for a new store opening, in excess of 250 people. The brand beat their turnover expectations with a truly impressive four-day total.

White Stuff and The Cosmetic Company Store Now Open

With the opening of Joules, Springfields has now welcomed three new high quality brands in as many months, positioning the scheme at the next level. The Cosmetic Company Store (part of the Estee Lauder companies) opened on 1st August. With their offering of award-winning, high-end premium skin care, make-up and fragrance from brands including MAC and Clinique which have attracted many first time visitors from the wider Springfields  catchment.

Premium British fashion and lifestyle brand White Stuff opened their first ever Outlet store in Lincolnshire on 6th September. The brand reported their highest ever turnover for a new store opening, tripling their forecast.

Further New Arrivals

November will see the opening of a well-known young fashion brand with more details to follow.

A Record Breaking Summer

Following 13 consecutive years of revenue growth since opening, Springfields Outlet has reinforced its position as the leading shopping and leisure destination in the East of England, with a significant rise in both footfall and revenue over the school summer holiday period.  With sales +10% YOY and footfall +9%, 65% of all LFL brands traded positively on LY.

The trading boost follows the opening of an innovative new £1.2m integrated leisure offer in June, branded Springfields Adventure Land, that includes the UK’s largest JCB Young Driver’s Zone, Gold Planning and huge Sky Net with 9 towers set in 25 acres of attractive, award-winning show gardens.

For more information please contact Peter Leverett or Susan Harrison



Peter Leverett.

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